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Creation of HeeDong Exhibition

BLAXK by ActionCity, in collaboration with BBRC Studios, introduces The Creation of HeeDong Exhibition, a spectacular showcase featuring the captivating works of South Korean artist Aaron Chang. This marks Aaron’s inaugural solo show in Singapore at Funan Singapore, an event eagerly anticipated by art enthusiasts and fans alike.

Storefront of the Creation of HeeDong Exhibition.
Storefront of the Creation of HeeDong Exhibition.

Furthermore, renowned for his distinctive Ivy-style illustrations, Aaron Chang seamlessly blends line art and vibrant colors with intricate fashion drawings to craft his iconic artistic expression. Also, at the heart of this exhibition is HeeDong, a whimsical character inspired by Aaron’s real-life Boston Terrier.

The spread and mini gallery in the BLAXK by ActionCity store.
The spread and mini gallery in the BLAXK by ActionCity store.

Aaron Chang, previously the Design Director for New Balance Korea, brings a wealth of experience in commercial design to this exhibition. His transition to the realm of solo shows in Singapore is marked by a profound exploration of creativity and imagination.

The Boston-Terrier in variety of mediums

Annyeonghaseyo (hello), HeeDong the Wonder Dog! The exhibition pays homage to the delightful character of HeeDong, who becomes much more than a small dog in real life when immersed in dreams or left to his own devices. In his world, adventures abound, imagination knows no bounds, and anything becomes possible.

OG HeeDong welcomes you to the exhibition!
OG HeeDong welcomes you to the exhibition!

Also, HeeDong emerges from the pages of Aaron’s sketchbooks, evolving into a source of entertainment and fantasy that spreads humor and positivity in our daily lives.

Artwork on display
Artwork on display.

Through HeeDong’s lens, we embark on a journey filled with escapades and adventures, inviting us to embrace the joy and spontaneity that life has to offer.

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Clothing merchandise
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Posters and prints
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Artwork on display

Furthermore, the Creation of HeeDong Exhibition breathes life into HeeDong through an array of mediums, featuring a captivating collection that includes collectible art prints, digital assets, large-scale sculptures, and exclusive art toys. This diverse presentation underscores Aaron’s artistic prowess, which has garnered a dedicated following of collectors and fans worldwide.

Exhibition Artworks and Merchandise

Beyond the showcase of Aaron’s signature artworks on IVY BOYS, The Creation of HeeDong Exhibition unveils an exciting range of designer toys and collectibles. Also, these captivating pieces, meticulously crafted, are not only meant for display but also available for sale, allowing art enthusiasts to bring a piece of HeeDong’s charm into their own spaces.

Collaboration with BBRC Studios
Galactic adventure collaboration with BBRC Studios with a space suit theme.

Additionally, figures on sale here includes the 30cm tall (400%) HeeDong Terrier in a variety of clothing styles. Examples includes Varsity, Black Skeleton, Basketball or OG (shirtless) Figurine all priced at S$249 each in-store. There is also a Gold edition on display, though not on sale.

The range of Creation of HeeDong on sale all in the $250 price range.
The range of Creation of HeeDong on sale all in the $250 price range.
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Varsity variant
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Collab case
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Xmas theme

The action city store has HeeDong’s toy figures, artwork and apparel all laid around the perimeter of their showroom store. It immerses you in the world of HeeDong, where art, humor, and imagination converge to create an extraordinary experience. There is also a collab with Ivyboys where you get both HeeDong’s Terrier paired with Ivyboys livery.

Ivyboys collaboration range on display
Ivyboys collaboration range on display

Also, the exhibition at BLAXK by ActionCity in Funan promises to be a celebration of creativity, showcasing the seamless fusion of art and storytelling by Aaron Chang. Join us in exploring the boundless realms of HeeDong’s universe and discover the joy that art can bring to our lives.

The wraps up our visit here to the Hee Dong exhibition folks
The wraps up our visit here to the Hee Dong exhibition folks.

Wrapping up

All in all, you are good for the Creation of HeeDong Exhibition for under 30 minutes tops. It unfolds its wonders from November 18, 2023 (Saturday) to January 14, 2024 (Sunday) at BLAXK by ActionCity in Funan (107 North Bridge Rd, #01-03 Funan, Singapore 179105), creating a vibrant hub for artistic exploration and appreciation.

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