I chanced upon Popular bookstore Bookfest Singapore 2019 when I was around Suntec City over the weekend. It came pretty much of a pleasant surprise considering that it’s quite a hidden delightful event. Let’s check it out with a walk through.

Popular bookfest
The bookfest in the heart of town right in the Suntec Convention center halls.

Reading up on the event history, since its inauguration in 2006, Popular Bookfest @Singapore touts establishing itself as Singapore’s largest and most successful book festival for more than a decade. Notably on the line-up this year, the annual mega book and stationery event will return for the 13th year. On offer are diverse offerings for book-lovers, students, educators, families and working professionals.

Bookfest- a huge book expo carnival

At first impressions, the event is massive. The event is organised by home-grown Popular bookstore itself and is tad like a full blown expo-like carnival. Speaking of carnivals, the event is laid out like one too. Each section of the fair have their own booth manned by staff.

Notably there is also a mini arcade area, as well as an extensive crowd-favourite food tidbits area. Also, being essentially a large Popular “bookstore”, most of the items on sale of course are books. Goods of the trade includes a sizable fiction, non-fiction sections, as well as an entire sector devoted to assessment books and ten year series. It is tad like a parent-teacher wonderland, and probably pretty much a child’s nightmare. Books on average are seen to go at prices 20 to 25% off regular store prices.

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Fiction section
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Non-fiction
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Faber Castell booth

The bookfest show covers a total floor area of 130,000 square feet at the Suntec Convention center Halls 401 to 406 on the 4th floor. Also, the event serves as a perfect retail platform for leading publishers.

There is no issues finding an assessment book of your choice. You are literally in schooling wonderland.
There is no issues finding an assessment book of your choice. You are literally in schooling wonderland.

Interesting micro booths

Notably, there are several themed areas. From the toys, back to school and fitness corner. Interestingly, even the stationery sections are themed. Faber Castell has a castle-like section while UHU glue and Art line pens have dedicated sectors. Some even offer games, and family-friendly activity areas in their own little micro booths which you can try you luck at spinning wheels, or a lucky draw, for instance.

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Got UHU?
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3M lucky draws
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Artline booth

I had never seen such emphasis to these stationery brands before, especially they usually being just confined to pen shelves in typical bookstores. Interestingly, there is also a crane claw section- a rather odd item for a bookstore nonetheless.

Claw machines section
Claw machines section.

Moreover, I found some pretty good deals on electronics. While the layman should know that Popular bookstores has an IT and electrical section, but I didn’t know they have a selection to the extent where it can rival even major electronic stores.

Extensive Gadgets & IT

Also, the Bookfest show touts an extensive Gadgets & IT Show, said to be back by popular demand. This is evident in the offerings at the fair. Notably, there are rows and rows of household appliances, as well as IT and audio equipment comprising of computers, laptops and even phones. It goes to show how much the Popular brand is diversifying out of their traditional offering of books and stationery market to keep up with times.

The gadgets section is like a mini IT show of it's own
The gadgets section is like a mini IT show of it’s own.

Also, I found a couple of good bargains on flash memory that even rivals prices offered in IT shows (considering we recently had SITEX 2019 about a week back). I managed to snag a couple of flash memory at prices about 15% cheaper on average compared to usually store prices.

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Musical instruments!
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Flash memory deals
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Home appliances

Notably, the show is not packed, even on my weekend visit. Hence, it was rather pleasant to shop and look around at your own pace. Also, when you are done, there are plenty of checkout counters, including self-checkout counters on both ends of the hall. There is notably no queue, allowing you to check out pretty quickly.

Bargain hunters looking though the Bargain music bins
Bargain hunters looking though the Bargain music bins.

All in all, that’s all for my short exploration of this year’s Popular Bookfest. Also, considering that the show itself is 13 years running is very commendable. The show currently takes place across two weekends during the school holidays.

It runs from 6th to 15th Dec at Suntec Convention, Halls 401 to 406. The show is open from 10am – 10pm. Conveniently held in the heart of town too. If you are around town and a bookworm like myself at heart, don’t give BookFest@Singapore 2019 a miss. It pretty much brings a curated best of what Popular bookstores can offer.

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